A RITE OF PASSAGE FOR YOUR SON AS HE BECOMES A MAN

A Father and Son Experience That Will Be Remembered FOREVER

A RITE OF PASSAGE
FOR YOUR SON AS HE
BECOMES A MAN

A Father and Son Experience That Will Be Remembered FOREVER

HOW WILL YOUR SON KNOW WHEN HE’S A MAN?

HOW WILL YOUR SON KNOW WHEN HE’S A MAN?

For most boys there is no defining moment or experience that tells him he’s become a man.

In fact, most boy today grow up and never truly feel like a man.

Most boys simply grow older, but don’t really know what it takes to me a man in today’s world. This is a huge problem and it’s also the reason why so many men today are lost, confused, anxious, lonely and without purpose.

That’s why for centuries tribes and nations have had a rite of passage ritual for their boys as they come of age to become a man.
It was the father and the men he trusted who took that boy through an experience which taught him, tested him, challenged him and showed him what it takes to be a formidable man. The type of man who can lead, love, protect, provide and be both savage and a servant.

In times past, this is how boys were shown that it’s time to step up, and to step into their masculinity and claim their seat at the table with the other men in the tribe.
But in our modern culture this rite of passage experience no longer takes place and it’s why we now have grown men who lack leadership, mental toughness, emotional discipline and have no definitive purpose in life.
This is also what has caused men to become lost, confused, anxious and depressed.

upcoming events

upcoming events

DATES AND LOCATIONS BELOW

DATES AND LOCATIONS

March 1, 2025

Jacksonville, FL

Hosted By Chad Vlaeminck

April 12, 2025

holly Ridge, NC

Hosted By Nick Koumalatsos

april 26, 2025

Saint Charles, IL

Hosted By Matt Ortiz With Guest Steve Eckert

May 3, 2025

Houston, TX

Hosted By Darnell Fontenot

may 17, 2025

Brighton, CO

Hosted By Kenny Work

july 26, 2025

Temecula, CA

Hosted By Bedros Keuilian, Steve Eckert 
& Lheighton Cook

more dates

coming soon

Squire Dates & Locations Updated Regularly

April 26, 2025

Saint Charles, IL

Hosted By Matt Ortiz With Guest Steve Eckert

March 1, 2025

Jacksonville, FL

Hosted By Chad Vlaeminck

Moms Turn Babies Into Boys.
Dads Who Turn Boys Into Men.

Moms Turn Babies Into Boys. Dads Who Turn Boys Into Men.

As fathers it’s our responsibility to guide, mentor and prepare our sons to take their rightful seat as future leaders. It’s up to us to help make them confident, capable and courageous.

Every young man needs a defining experience that ushers him into manhood, and they look up to you, their dads, to teach them the ways of men and to create that rite of passage.

And that’s exactly why the Squire Program was created.

Historically Knights had squires to help them prepare their armor, horse and weapons for war. And the squires had the Knights as examples of healthy masculinity – teaching them how to be chivalrous, warriors, protectors, providers and servant leaders.
Your son deserves to be confident & successful. 

A man of service & compassion. A purpose driven leader

Fathers are the secret to showing their boys how to:

handle  stress

Survive everyday problems without losing their cool

deal with people

Deal with difficult people

Deal with difficult people

keep their promises

Make and keep a promise

Make and keep a promise

show up as 
a man

show up as a man

How to show up as a man to their  spouse, kids, and community

purpose over pleasure

Choose purpose over pleasure

Choose purpose over pleasure

Strong men create good times. Good times create weak men. Weak men create Bad times. Bad times create strong men.

The OPPOSITION does not want to see you raise strong sons who can lead, show up with CONFIDENCE and live a purpose driven life.

everyday problems

Survive everyday problems without losing their cool

deal with people

Deal with difficult people

keep their promises

Make and keep a promise

show up as 
a man

How to show up as a man to their
 spouse, kids, and community

purpose over pleasure

Choose purpose over pleasure

HOLLYWOOD IS CELEBRATING THAT IT'S OKAY TO BE A WEAK, SOFT PUSHOVER...

That men are just dumb bafoons and need to be told what to do and to be treated like boys.

The school systems are pushing this B.S. narrative too

TRAINING OUR BOYS TO CHOOSE PLEASURE OVER PURPOSE

And to think that in order to move up in the world...
… you need to act more like a woman.

We both know that's not how this world works.

Men need to be men and women need to be woman. Both have very specific strengths and it’s by design that men and women need to work together to create healthy families and communities. That is how we make this world better again.
But that’s not what your sons are being taught in public schools, on social media or in the movies. In fact, it’s quite the opposite… schools, social media and movies have blurred the lines of masculinity.

Therefore, we see so many young men who are suffering with low self-worth, feeling anxious and struggling with depression. Healthy masculinity is the foundation that gives a young man his sense of self-worth, confidence, path and purpose in life.

As dads it’s up to us to teach our sons. It’s up to us to model masculinity to our sons. It’s up to us to show our sons the path to living a life of character, integrity and core values. 

SADLY, FOR MANY OF US...

OUR FATHERs WERE WARNINGS
OF WHAT NOT TO BE

OUR FATHERs WERE WARNINGS OF WHAT NOT TO BE

Intentional or not... They showed us what NOT to do.

They showed us the causes and effects of NOT:
  • Saying an "attaboy" after doing something good...
  • Giving a hug...
  • Taking ownership of their lives and pointing the finger at everyone except themselves...
  • Saying an "attaboy" after doing something good...
  • Giving a hug...
  • Taking ownership of their lives and pointing the finger at everyone except themselves...
Most men experience this and despite their best efforts… repeat the same mistake as their fathers

Overtime they become the very thing they hated most... a mirror image of their fathers.

Brother you cannot use the absence of an active father in your life as an excuse to not properly father your son to become a better man.

In life we have two choices of how we can deal with a shortcoming… 

  • You can repeat the same cycle that your father did and continue the generational trauma that you had to deal with
  • You can make it your reason to be a better father to your son as he launches into life as a young man
It all boils down to that… Will you make it an excuse to let your son down or will you make it your reason to help your son thrive.

Good MEN ARE DANGEROUS MEN

Because men are literally the only ones who will stand in the gap… and… defend our society from the tyranny seeping into our nation.

The opposition is on a mission to weaken masculine societies and turn them into soft, confused, unsure, passive-aggressive, feminized betas…

Imagine how much easier it is to have greater control over a society when you have a country full of young men who are docile, depressed and dependent on the government.
As fathers it’s our responsibility to teach our young men how to be self-reliant, resourceful and resilient so that they can lead themselves, their families and our country to a better future.

IT'S OUR DUTY

to show them how to be better men and leaders

But THEY don't want that to happen.

It doesn’t support their toxic narrative.

THEY want him to seek comfort, and merely exist in mediocrity.

The Squire Program

A RITE OF PASSAGE FOR BOYS BECOMING mEN

The Squire Program is a father-son journey, where we take both of you through a full day experience as you guide your son through a rite of passage into manhood.

The day is facilitated by trained instructors who will guide you and your son through multiple evolutions that are physical, fun and require planning, communication and teamwork.

Every evolution will help your son to learn to problem solve, communicate, develop resiliency, build mental toughness and grow his confidence in real time.

But the Squire Program isn’t just a physical experience…
… we have plenty of team time for both the sons and fathers.

Each of you will get your own Squire Program battle book full of lessons, tips, strategies and plenty of pages to take note in.

This is a once in a lifetime father and son experience that you and your son will never forget.

DATES AND LOCATIONS BELOW

This is a once in a lifetime father and son experience 

$1900 includes access for you and your son and includes 
food, snacks, shirts and equipment for the day.
$1900 includes access for you and your son and includes food, snacks, shirts and equipment for the day.

March 1, 2025

Jacksonville, FL

Hosted By Chad Vlaeminck

April 12, 2025

holly Ridge, NC

Hosted By Nick Koumalatsos

April 26, 2025

Saint Charles, IL

Hosted By Matt Ortiz With Guest Steve Eckert

May 3, 2025

Houston, TX

Hosted By Darnell Fontenot

may 17, 2025

Brighton, CO

Hosted By Kenny Work

July 26, 2025

Temecula, CA

Hosted By Bedros Keuilian, Steve Eckert 
& Lheighton Cook

April 26, 2025

Brighton, CO

Hosted By Kenny Work

April 26, 2025

Saint Charles, IL

Hosted By Matt Ortiz With Guest Steve Eckert

March 1, 2025

Jacksonville, FL

Hosted By Chad Vlaeminck

Here’s what the sons and their fathers had to say about The Squire Program...

Brother, There Are Two Paths In Front Of You…

Every decision we make in life leads us down a path.

And right now, there are three possible decisions you can make…
  • The first one is to do nothing.
This by far is the most irresponsible decision you could make not only to your son, but to our society as well.

Let’s face it, we need more masculine, confident and purpose driven men in this world.

Not showing your son how to do that is something I can’t imagine any father being proud of.

This is why I highly recommend the second decision...

WHICH IS...

SIGNING UP FOR THE SQUIRE PROGRAM With Your Son

Your son will go through this journey with other young men who will become lifelong like-minded brothers to him…

You’ll be able to lead him through the experience we have constructed for you two…

And along with all of the other fathers and sons we will forge a network, a brotherhood of other like-minded fathers and sons.
Your son deserves this experience so he can step into the world as the confident and competent leader we desperately need. 

IF YOU’D LIKE TO GIVE THAT EXPERIENCE TO HIM...

THEN CLICK THE BUTTON BELOW TO REGISTER FOR THE SQUIRE PROGRAM

I hope to see you and your son soon brother.

FREQUENTLY ASKED QUESTIONS

    What is the Squire Program?
The Squire Program is a Rite Of Passage experience for boys 12-16 years old as they prepare to become capable, confident and competent men. As a father you’ll be leading your son through multiple evolutions and learning experiences along with other fathers and sons. We will all work as a team to create a life changing experience for you and your son during this day.
    When is the Squire Program?
Please check the dates and locations above on the schedule.
    How much does it cost?
Our goal is to make this available and affordable for all fathers and sons because I know just how important of an experience like this is to the development of our young men. So the fee for you and your son to join us for this experience is only $1,900 – this covers food and beverage as well as the cost of the event such as instructor fees, liability insurance, and equipment/gear.
    What if my son doesn't have his father in his life?
Our program is inclusive and designed to cater to boys who may not have a father figure around. Your son is welcome to be accompanied by an uncle, grandfather or coach. If you don’t have a man in your life that you trust and respect, we can still help you. We will assign an experienced instructor who will be a mentor to your son for the duration of the one day experience. The instructor will provide him with the guidance and support he needs to succeed.
    What if I can't afford the Squire Program?
We want to help EVERY young man experience the Squire Program. So if finances are an issue for you please contact us on the Squire Program Instagram account and we’ll do our best to help accommodate you and your son. 
The Squire Program is non-refundable. If you are unable to attend, you will receive a credit toward other programs offered by Fitness Mastermind, LLC and Empire Systems, Inc., provided proper notice is given. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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